Each department, from Marketing to
Finance, through Customer service and supply chain
management, depends on accurate data. Managing this
data is a major concern. However, while stress is
placed on data integration investment and infrastructure,
little attention is given to data quality despite
the fact that data serves as the foundation for any corporate
Personal data management, following
regulations emanating from the French Commission Nationale
Informatique et Liberté (CNIL), requires accurate,
cleansed, updated and consultable data. Without irreproachable quality, the data is useless.
Data Quality is a crux issue within
projects where data is the foundation of infrastructure.
Companies that do not take data quality into account will risk big problems with productivity and success in their projects.